A complete, end-to-end commercial buildout. Set up or expand a sales channel by establishing sales networks, building and training a sales team, driving growth through distributors, and adapting strategies to connect effectively with customers.
The full commercial structure, built and staffed
SDR team for outbound prospecting
Account Executives for closing
Sales Managers for leadership
CRM setup, automation, dashboards
Outbound processes, scripts, cadences
Distributor network activation
Sales playbooks and KPIs
What you get
A fully operational sales engine
- Predictable outbound lead generation
- Professional sales team structure
- CRM-driven visibility and forecasting
- Distributor network producing revenue
- Repeatable, scalable sales processes
A measurable impact
- More meetings
- More opportunities
- More closed deals
- Faster expansion
A stronger commercial presence for companies whose products or services are ready for the market
B2B industrial, technical, or SaaS companies
Manufacturers entering Spain or EU markets
Scale-ups needing professional sales structure
Organizations with long sales cycles
Companies preparing for international expansion
How it works
01
Diagnosis & design
- Audit current sales structure
- Define ICP, messaging, and channels
- Design SDR → AE → Manager hierarchy
- Select CRM and tools
02
Build & implement
- Recruit or reorganize sales team
- Implement CRM and workflows
- Create outbound cadences and scripts
- Train team on process and tools
03
Operate & optimize
- Weekly KPIs and pipeline reviews
- Coaching and performance management
- Distributor activation and follow-up
- Continuous improvement of messaging
Senior execution, without a senior hire
- Fractional expertise. Senior commercial leadership without hiring full-time.
- Speed. Sales channel activated in weeks, not months.
- Local knowledge. Deep understanding of Spanish and EU markets.
- Execution. Real operational work, not theoretical consulting.
Start building your sales engine
If you want predictable revenue, scalable processes, and a professional sales team, let’s talk.